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Scientific Games announces entry into live casino market; acquires Authentic Gaming

In keeping with its global expansion ambitions, Las vegas-based gambling company Scientific Games Corporation (NASDAQ: SGMS) has made its move into the live casino vertical through the acquisition of Authentic Gaming.

The investment bolsters Scientific Games’ in-house development capabilities to build live casino products, particularily for the booming U.S. market where the supplier anticipates establishing new studios to offer localized products for operators throughout the region.

Commenting on the new addition, Barry Cottle, Chief Executive Officer for Scientific Games said they are “thrilled” that Authentic Games has joined the Scientific Games’ family and expand their premium prod…